Walla is one of first and largest news portals in the country. As part of their major rebrand, we were asked to create their entire onscreen look for their news, magazine and live broadcasts.
One the major challenges, was focusing on a solution that will look great across all platforms. Aiming at mobile users first and foremost, and to the large XXL screens posted outside the Walla Building, led us to a clear, crisp and minimalistic information design.
We sought to create a look that will differentiate Walla from its competitors, feel young and sassy, while maintaining the integrity of a news provider. We created a large number of unique elements in design and animation, together with complex templates that can work across all magazine palletes in realtime. Done while working at ST/AF.
Creative Director - Adam Feinberg
Animation - Yoram Allouche