UGA UGA is the stuff of magic, It can make you a hero. This unique product by an Israeli entrepreneur is actually a cake mix designed to be baked in a rice cooker. 3 short animated films were made, showcasing the average person in an everyday situation be made into a hero by baking a simple cake almost by magic.
Designing the characters was a fun but complicated task, getting them to look international, funny and relatable. Done while working at ST/AF.
Creative Director - Adam Feinberg
Animation - Neta Holzer